John Robert Parker Ravenscroft, OBE (30 August 1939 – 25 October 2004), known professionally as John Peel, was an English disc jockey, radio presenter and journalist. Known for his eclectic taste in music and his honest and warm broadcasting style, John Peel was a popular and respected DJ and broadcaster. He was one of the first to play reggae and punk on British radio. His significant influence on alternative rock, pop, death metal, British hip hop and dance music is acknowledged. He was the longest-serving of the original DJs of BBC Radio 1, broadcasting on it from 1967 until his death in 2004.
photo right from the cover of his autobiography
from molara.co.uk - undated:
M Is it your voice on the Pepperami advert?
JP No! It's one of the blokes out of The Young Ones - I get so much stick for that, being a vegetarian.
MWhy are you a vegetarian?
JP Just don't like the idea of eating animals - they show no signs of wanting to eat me.
from powells.com - a review of the autobiography, quoting an extract:
One evening in 1983, Peel remarked on the air that he would "murder someone right now in exchange for a mushroom biryani." Billy Bragg, who had just self-released his first single, bought a biryani, walked to BBC headquarters, told the receptionist he was delivering food to John Peel, and then offered Peelie the vegetarian meal in exchange for a promise to play Bragg's single that night, which Peel did -- at the wrong speed. Promise fulfilled.
A further reports gives Peel as being vegetarian in 1968 - when he started in not clear - time to read the book...