---
title: "World Vegetarian Congress - Asian Taste for Meat Grows - IVU - International Vegetarian Union"
description: "World Vegetarian Congress - Asian Taste for Meat Grows: International Vegetarian Union (IVU) 33rd World Vegetarian Congress Chiang Mai, Thailand, January 4 - 10, 1999 'Vegetarianism is the Way' an unforgettable visual, cultural and gastronomic experience Asian Taste for Meat Grows An independent"
url: "https://ivu.org/international-vegetarian-union/resources/interviews/3733-congress-thai99-reports-news2.html"
date: "2026-11-06T04:43:54+00:00"
language: "en-GB"
---

#  World Vegetarian Congress - Asian Taste for Meat Grows

**International Vegetarian Union (IVU)** | ![IVU logo](https://ivu.org/images/legacy/history/members/pics/ivu-con4.gif) |  |
|---|---|
 | ![Congress Logo](https://ivu.org/images/legacy/history/congress/thai99/pics/logo99.gif) **33rd World Vegetarian Congress**    Chiang Mai, Thailand, January 4 - 10, 1999    *'Vegetarianism is the Way'*    an unforgettable visual, cultural and gastronomic experience   **Asian Taste for Meat Grows**    An independent news report  .c The Associated Press  By DENIS D. GRAY  CHIANG MAI, Thailand (AP) -- Vegetarianism, long practiced in Asia, is now under threat as never before, with traditional staples like lentils and rice rapidly being replaced by fatty fast food.  The result is a sight on the streets of Thailand not even imagined a generation ago: overweight youngsters stuffing themselves with hamburgers and chicken legs from American fast-food franchises.  Even in the veggie superpower India, where plants and dairy products make up some 80 percent of the diet, millions are ``sitting on the dietary fence,'' said Jashu Shah of The Vegetarian Society in Bombay.  ``Young Indians are taking their cue from Western media -- not real Western people. So they've come to think that to smoke, drink and eat non-veg is modern and fashionable,'' Shah said during the recent congress of the 110-year-old International Vegetarian Union.  While Indian gurus once went West to convert carnivores, Shah and others say Western vegetarians should now come East to set examples.  ``Vegetarianism is spreading in the West and the next century will see a massive growth,'' says the union's deputy president, Maxwell G. Lee. ``It would be a great tragedy if it stopped or even regressed in its natural birthplace, Asia.''  Lee said that in Britain, about 4 million people were vegetarians and another 17 million had cut back on red meat -- a number of these because of the scare from ``mad cow'' disease, which was found in British cattle.  More Western Europeans were shunning meat, especially in the Netherlands, Germany, Italy and Spain.  Vegetarian groups are even sprouting in Eastern Europe, where not long ago it was hard to order a decent salad, and in some African countries.  Many North Americans also are turning to a plant-based diet largely for health concerns. Almost daily, they're reminded of how fruits and vegetables can help fight cancer while eating meat heightens chances of heart disease. Many people also choose vegetarianism because they oppose the slaughter of animals for human consumption.  The Asian Vegetarian Union, a newly launched vegetarian group based in Bangkok, plans to start similar groups in countries like Indonesia, Malaysia and South Korea, where none exist.  In China, where bean curd was first produced some 2,000 years ago, McDonald's outlets now outnumber vegetarian restaurants in Beijing.  In Japan, meat generally went untouched a century ago. Now, meat is steadily being chosen over the traditional diet of vegetables, rice and fish, according to the Japanese Vegetarian Society.  Health and ethics aside, producing meat is far harder on the planet, the union says. Land used to cultivate a vegetarian diet can feed 10 times as many people as land being used to raise animals for a meat-based diet.      A note on this archive. The history section of this website is drawn from a body of legacy content originally compiled by John Davis, former manager of the International Vegetarian Union. It represents his curation of historical material, and in places includes passages written by him directly.  Over the years, the IVU website has migrated between several different hosting servers. In the course of these migrations, a number of PDF files were unfortunately lost, and **some links to PDF documents may no longer function**. Where this is the case, we have chosen to leave the original link text in place, as it may itself carry information of historical value.  - Hits: 1090    ###  Vegan Recipes   - [![Rumi's Black Bean and Mango Soup](https://ivu.org/media/zoo/images/rumi-s-black-bean-and-mango-soup-1791408613_1a7ad68eba708b28f010f8dc097a9cf0.jpg "Rumi's Black Bean and Mango Soup")](https://ivu.org/vegan-recipes-around-the-world/vegan-food-academy/front-page/item/rumis-black-bean-and-mango-soup.html "Rumi's Black Bean and Mango Soup")           ####  [Rumi's Black Bean and Mango Soup](https://ivu.org/vegan-recipes-around-the-world/vegan-food-academy/front-page/item/rumis-black-bean-and-mango-soup.html "Rumi's Black Bean and Mango Soup")            [Protein Rich](https://ivu.org/vegan-recipes-around-the-world/vegan-food-academy/front-page/category/proteiin-rich.html) [Brazil](https://ivu.org/vegan-recipes-around-the-world/vegan-food-academy/front-page/category/brazil.html) [Main course](https://ivu.org/vegan-recipes-around-the-world/vegan-food-academy/front-page/category/main-course-for-lunch-and-dinner.html) [Soups](https://ivu.org/vegan-recipes-around-the-world/vegan-food-academy/front-page/category/soup.html) - ####  [Ugandan Curried Potatoes](https://ivu.org/vegan-recipes-around-the-world/vegan-food-academy/front-page/item/ugandan-curried-potatoes.html "Ugandan Curried Potatoes")            [Main course](https://ivu.org/vegan-recipes-around-the-world/vegan-food-academy/front-page/category/main-course-for-lunch-and-dinner.html) [African](https://ivu.org/vegan-recipes-around-the-world/vegan-food-academy/front-page/category/african.html) [Uganda](https://ivu.org/vegan-recipes-around-the-world/vegan-food-academy/front-page/category/uganda.html) - [![Cuban Mojo (Marinade)](https://ivu.org/media/zoo/images/cuban-mojo--marinade--1780592999_a533cab28f5de06c4e1318691e5656b0.jpg "Cuban Mojo (Marinade)")](https://ivu.org/vegan-recipes-around-the-world/vegan-food-academy/front-page/item/cuban-mojo-marinade.html "Cuban Mojo (Marinade)")           ####  [Cuban Mojo (Marinade)](https://ivu.org/vegan-recipes-around-the-world/vegan-food-academy/front-page/item/cuban-mojo-marinade.html "Cuban Mojo (Marinade)")            [Cuba](https://ivu.org/vegan-recipes-around-the-world/vegan-food-academy/front-page/category/cuba.html) [Sauces](https://ivu.org/vegan-recipes-around-the-world/vegan-food-academy/front-page/category/sauces.html) [Caribbean](https://ivu.org/vegan-recipes-around-the-world/vegan-food-academy/front-page/category/caribbean.html)       ###  VFA Blog   - [![The Many Uses of Fruit in Vegan Cooking](https://ivu.org/media/zoo/images/grilled_peachesbig_3931a83d44a390340dfa70e896806535.jpg "The Many Uses of Fruit in Vegan Cooking")](https://ivu.org/vegan-recipes-around-the-world/vegan-food-academy/blog-front-page/item/the-many-uses-of-fruit-in-vegan-cooking.html "The Many Uses of Fruit in Vegan Cooking")           ####  [The Many Uses of Fruit in Vegan Cooking](https://ivu.org/vegan-recipes-around-the-world/vegan-food-academy/blog-front-page/item/the-many-uses-of-fruit-in-vegan-cooking.html "The Many Uses of Fruit in Vegan Cooking")                - [Read more](https://ivu.org/vegan-recipes-around-the-world/vegan-food-academy/blog-front-page/item/the-many-uses-of-fruit-in-vegan-cooking.html)       ###  Science   - [ pdf ](https://ivu.org/international-vegetarian-union/resources/science/207-rapid-global-phaseout-of-animal-agriculture-has-the-potential-to-stabilize-greenhouse-gas-levels-for-30-years.html)     [ Rapid global phaseout of animal agriculture has the potential to stabilize greenhouse gas levels for 30 years](https://ivu.org/international-vegetarian-union/resources/science/207-rapid-global-phaseout-of-animal-agriculture-has-the-potential-to-stabilize-greenhouse-gas-levels-for-30-years.html) Popular - [ pdf ](https://ivu.org/international-vegetarian-union/resources/science/206-animal-agriculture-and-climate-change-a-qualitative-holistic-note.html)     [ Animal Agriculture and Climate change a Qualitative holistic note](https://ivu.org/international-vegetarian-union/resources/science/206-animal-agriculture-and-climate-change-a-qualitative-holistic-note.html) Popular - [ pdf ](https://ivu.org/international-vegetarian-union/resources/science/202-environmental-impact-of-two-plant-based-isocaloric-and-isoproteic-diets-the-vegan-diet-vs-the-mediterranean-diet.html)     [ Environmental Impact of Two Plant Based Isocaloric and Isoproteic Diets The Vegan Diet vs the Mediterranean Diet](https://ivu.org/international-vegetarian-union/resources/science/202-environmental-impact-of-two-plant-based-isocaloric-and-isoproteic-diets-the-vegan-diet-vs-the-mediterranean-diet.html) Popular            ###  History     [ ![Taiwan's climate legislation embraces plant based eating](https://ivu.org/joomlatools-files/docman-images/generated/0f49c89d1e7298bb9930789c8ed59d48.jpg)    Taiwan's climate legislation embraces plant based eating                ](https://ivu.org/international-vegetarian-union/resources/history/vegan-nutrition-history/283-taiwans-climate-legislation-embraces-plant-based-eating.html "Taiwan's climate legislation embraces plant based eating")       [ ![Chinese Dietary Guidelines 2022   Guideline 4 Eat fish poultry eggs, and lean meat in moderation](https://ivu.org/joomlatools-files/docman-images/generated/6a9aeddfc689c1d0e3b9ccc3ab651bc5.jpg)    Chinese Dietary Guidelines 2022 Guideline 4 Eat fish poultry eggs, and lean meat in moderation                ](https://ivu.org/international-vegetarian-union/resources/history/vegan-nutrition-history/282-chinese-dietary-guidelines-2022-guideline-4-eat-fish-poultry-eggs-and-lean-meat-in-moderation.html "Chinese Dietary Guidelines 2022   Guideline 4 Eat fish poultry eggs, and lean meat in moderation")       [ ![Reply to Proposal No 4748 (Agriculture and Water Conservancy Category No  297) of the Third Session of the 13th National Committee of the Chinese People´s Political Consultative Conference](https://ivu.org/joomlatools-files/docman-images/generated/e3796ae838835da0b6f6ea37bcf8bcb7.jpg)    Reply to Proposal No 4748 (Agriculture and Water Conservancy Category No 297) of the Third Session of the 13th National Committee of the Chinese People´s Political Consultative Conference                ](https://ivu.org/international-vegetarian-union/resources/history/vegan-nutrition-history/281-reply-to-proposal-no-4748-agriculture-and-water-conservancy-category-no-297-of-the-third-session-of-the-13th-national-committee-of-the-chinese-peoples-political-consultative-conference.html "Reply to Proposal No 4748 (Agriculture and Water Conservancy Category No  297) of the Third Session of the 13th National Committee of the Chinese People´s Political Consultative Conference")                                ###  Download the Vegetarian Nutrition Booklet for Kids and Adolescents   - [ pdf ](https://ivu.org/nutrition/nutrition-articles/health-nutrition/kids-booklet/117-vegetarian-nutrition-booklet-for-kids-and-adolescents.html)     [ vegetarian-nutrition-booklet-for-kids-and-adolescents](https://ivu.org/nutrition/nutrition-articles/health-nutrition/kids-booklet/117-vegetarian-nutrition-booklet-for-kids-and-adolescents.html) Popular               7676 downloads - [ pdf ](https://ivu.org/nutrition/nutrition-articles/health-nutrition/kids-booklet/122-booklet-ivu-portugues-web.html)     [ Booklet IVU portugues web](https://ivu.org/nutrition/nutrition-articles/health-nutrition/kids-booklet/122-booklet-ivu-portugues-web.html) Popular               7320 downloads - [ pdf ](https://ivu.org/nutrition/nutrition-articles/health-nutrition/kids-booklet/123-nutrition-guide-for-students-with-khmer-translation.html)     [ Nutrition Guide for Students (with Khmer Translation)](https://ivu.org/nutrition/nutrition-articles/health-nutrition/kids-booklet/123-nutrition-guide-for-students-with-khmer-translation.html) Popular               6053 downloads - [ pdf ](https://ivu.org/nutrition/nutrition-articles/health-nutrition/kids-booklet/130-2023-05-03-18-17-13.html)     [ ベジタリアン・ヴィーガン栄養ガイド](https://ivu.org/nutrition/nutrition-articles/health-nutrition/kids-booklet/130-2023-05-03-18-17-13.html) Popular               5524 downloads - [ pdf ](https://ivu.org/nutrition/nutrition-articles/health-nutrition/kids-booklet/124-vegetarian-nutritie-cartea-pentru-copii-si-adolescenti.html)     [ BROȘURA DE NUTRIȚIE VEGETARIANĂ - Romanian](https://ivu.org/nutrition/nutrition-articles/health-nutrition/kids-booklet/124-vegetarian-nutritie-cartea-pentru-copii-si-adolescenti.html) Popular               5040 downloads - [ pdf ](https://ivu.org/nutrition/nutrition-articles/health-nutrition/kids-booklet/131-cartel-de-nutricion-vegetariana.html)     [ CARTEL DE NUTRICIÓN VEGETARIANA](https://ivu.org/nutrition/nutrition-articles/health-nutrition/kids-booklet/131-cartel-de-nutricion-vegetariana.html) Popular               4559 downloads            ###  Nutrition   - [ pdf ](https://ivu.org/nutrition/nutrition-articles/health-nutrition/294-what-are-the-best-sources-of-protein-introducing-the-bpi-score.html)     [ What are the best sources of protein Introducing the BPI Score](https://ivu.org/nutrition/nutrition-articles/health-nutrition/294-what-are-the-best-sources-of-protein-introducing-the-bpi-score.html) Popular               603 downloads - [ pdf ](https://ivu.org/nutrition/nutrition-articles/health-nutrition/250-2024-the-omniveg-study-health-outcomes-of-shifting-from-a-traditional-to-a-vegan-mediterranean-diet-in-healthy-men-a-controlled-crossover-trial.html)     [ 2024 The OMNIVEG STUDY Health outcomes of shifting from a traditional to a vegan Mediterranean diet in healthy men A controlled crossover trial](https://ivu.org/nutrition/nutrition-articles/health-nutrition/250-2024-the-omniveg-study-health-outcomes-of-shifting-from-a-traditional-to-a-vegan-mediterranean-diet-in-healthy-men-a-controlled-crossover-trial.html) Popular               2783 downloads - [ pdf ](https://ivu.org/nutrition/nutrition-articles/health-nutrition/205-plant-based-nutrition-exploring-health-benefits-for-atherosclerosis-chronic-diseases-and-metabolic-syndrome-a-comprehensive-review.html)     [ Plant Based Nutrition Exploring Health Benefits for Atherosclerosis, Chronic Diseases, and Metabolic Syndrome—A Comprehensive Review](https://ivu.org/nutrition/nutrition-articles/health-nutrition/205-plant-based-nutrition-exploring-health-benefits-for-atherosclerosis-chronic-diseases-and-metabolic-syndrome-a-comprehensive-review.html) Popular               3835 downloads - [ pdf ](https://ivu.org/nutrition/nutrition-articles/health-nutrition/204-2024-plant-and-animal-fat-intake-and-overall-and-cardiovascular-disease-mortality-main-folder-all-cause-mortality.html)     [ 2024 Plant and Animal Fat Intake and Overall and Cardiovascular Disease Mortality Main Folder All Cause Mortality](https://ivu.org/nutrition/nutrition-articles/health-nutrition/204-2024-plant-and-animal-fat-intake-and-overall-and-cardiovascular-disease-mortality-main-folder-all-cause-mortality.html) Popular               4052 downloads                                ![](https://ivu.org/media/yootheme/cache/02/adult-guide-029d8cad.png)### The International Vegetarian Union’s Vegan Nutrition Guide for Adults  In 2 versions:  - [For healthcare professionals](https://ivu.org/nutrition/nutritional-guide/the-international-vegetarian-union-s-vegan-nutrition-guide-for-adults-healthcare-professionals.html) - [General Public Edition](https://ivu.org/nutrition/nutritional-guide/guide-for-non-healthcare-professionals.html)    [Get it now](https://ivu.org/nutrition/nutritional-guide.html)         ![](https://ivu.org/images/banners/booklet2.jpg)### Vegetarian Nutrition Booklet A Dietary Approach to Vegetarianism for Kids and Adolescents  The intention of this booklet is present to kids and adolescents a healthy vegan diet    [Read more](https://ivu.org/nutrition/vegetarian-nutrition-book-for-kids-and-adolescents.html)                 Vegan Nutrition            ![](https://ivu.org/media/yootheme/cache/a6/logo_IVU_01_SLOGAN-a678b962.png)               ### Presidents, Chair and Council  - [IVU President and Chair of the International Council](https://ivu.org/ivu-chair.html) - [IVU Honorary President](https://ivu.org/ivu-honorary-president.html) - 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