---
title: "Chiang Mai 1999: Battling the Bullfight: Francisco Martin - IVU - International Vegetarian Union"
description: "Chiang Mai 1999: Battling the Bullfight: Francisco Martin: International Vegetarian Union (IVU) 33rd World Vegetarian Congress Chiang Mai, Thailand, January 4 - 10, 1999 'Vegetarianism is the Way' an unforgettable visual, cultural and gastronomic experience Since I [Vanessa] am having no luck whatever in persuading"
url: "https://ivu.org/international-vegetarian-union/resources/interviews/3670-congress-thai99-profiles-francisco.html"
date: "2026-11-06T00:13:15+00:00"
language: "en-GB"
---

#  Chiang Mai 1999: Battling the Bullfight: Francisco Martin

**International Vegetarian Union (IVU)** | ![IVU logo](https://ivu.org/images/legacy/history/members/pics/ivu-con4.gif) |  |
|---|---|
 | ![Congress Logo](https://ivu.org/images/legacy/history/congress/thai99/pics/logo99.gif) **33rd World Vegetarian Congress**    Chiang Mai, Thailand, January 4 - 10, 1999    *'Vegetarianism is the Way'*    an unforgettable visual, cultural and gastronomic experience  Since I \[Vanessa\] am having no luck whatever in persuading Francisco to say a few words about himself \[with him it's modesty, with me it's mere idleness\] I shall risk the wrath to come by forwarding the following article which appeared in the US magazine Vegetarian Living in 1994, two years before he became General Secretary of IVU:  BATTLING THE BULLFIGHT -  a Spaniard struggles to ban his country's national pastime   It's as if an American were campaigning to outlaw baseball. Francisco Martin, a 45-year-old industrial engineer and resident of Madrid, Spain, has spent the past decade crusading to ban bullfighting - the pre-eminent symbol of his country's culture - on the grounds that it celebrates cruelty to animals. Martin has been called unpatriotic and worse by critics who don't always stop at name-calling: last year a bullfight promoter stopped him on the street and slugged him. Still Martin persists, organising marches around the country, speaking on radio talk shows and lobbying the mayor of Madrid not to build another bullfighting arena.  A vegan for 23 years, Martin developed his compassion for animals early on. As a youngster, he kept hens as pets and refused to eat them. "Later I realized the injustice of killing other animals when eating meat is not only unnecessary but harmful to us," Martin says. While attending college in Canada, he met other vegetarians and decided to become an activist.  Martin's efforts have not been limited to the bullring. He travels extensively as the founder of Spain's first national vegetarian society, edits an environmental newsletter and is responsible for introducing the word vegano into the Spanish language. Last year he singlehandedly organised the seventh International Vegan Festival (which takes place in a different country each year), drawing 150 people from all over the world to the week-long conference outside Barcelona. Martin did much of the translating himself, putting into practice his fluent English, French, German and Italian. His speeches - in any language - are masterpieces of improvisation and eloquence, rich with informed detail and gentle prods to listeners to reconsider their lifelong habits.  His enthusiasm is infectious. "Veganism is more than a way of eating," says Martin, "It's a non-violent way of life." The first task for vegetarian activists, he says, is to show that their lifestyle is an attractive and feasible choice rather than an exercise in self-denial. "We're not masochists," he says, "We enjoy our meals; we enjoy our lives. We simply want to cause the least harm possible to animals, the environment and our own health."  Promoting veganism can be a solitary endeavour in a country that has ritualised the slaughter of livestock into a national pastime. Aside from the encouragement of a few loyal comrades, Martin gets most of his emotional support from the vegetarian friends he meets abroad. "It's a little lonely out here," he admits. But that doesn't slow him down. After all, like that other Spanish idealist, Don Quixote, Martin has set his sights high: "We're fighting to change the world."      A note on this archive. The history section of this website is drawn from a body of legacy content originally compiled by John Davis, former manager of the International Vegetarian Union. It represents his curation of historical material, and in places includes passages written by him directly.  Over the years, the IVU website has migrated between several different hosting servers. In the course of these migrations, a number of PDF files were unfortunately lost, and **some links to PDF documents may no longer function**. Where this is the case, we have chosen to leave the original link text in place, as it may itself carry information of historical value.  - Hits: 1420    ###  Vegan Recipes   - [![Ethiopian-Inspired Red Lentil Soup](https://ivu.org/media/zoo/images/ethiopian-inspired-red-lentil-soup-1775247141_86e53fa6a5b9d1830e2d12dea598e653.jpg "Ethiopian-Inspired Red Lentil Soup")](https://ivu.org/vegan-recipes-around-the-world/vegan-food-academy/front-page/item/ethiopian-inspired-red-lentil-soup.html "Ethiopian-Inspired Red Lentil Soup")           ####  [Ethiopian-Inspired Red Lentil Soup](https://ivu.org/vegan-recipes-around-the-world/vegan-food-academy/front-page/item/ethiopian-inspired-red-lentil-soup.html "Ethiopian-Inspired Red Lentil Soup")            [Ethiopia](https://ivu.org/vegan-recipes-around-the-world/vegan-food-academy/front-page/category/ethiopian.html) [Soups](https://ivu.org/vegan-recipes-around-the-world/vegan-food-academy/front-page/category/soup.html) - [![VEGAN RICE COOKED  WITH JUJUBE FRUIT](https://ivu.org/media/zoo/images/th10%20225_20d3ada0271472713aeeb918c5a1cab1.jpg "VEGAN RICE COOKED  WITH JUJUBE FRUIT")](https://ivu.org/vegan-recipes-around-the-world/vegan-food-academy/front-page/item/vegan-rice-cooked-with-jujube-fruit.html "VEGAN RICE COOKED  WITH JUJUBE FRUIT")           ####  [VEGAN RICE COOKED WITH JUJUBE FRUIT](https://ivu.org/vegan-recipes-around-the-world/vegan-food-academy/front-page/item/vegan-rice-cooked-with-jujube-fruit.html "VEGAN RICE COOKED  WITH JUJUBE FRUIT")            [Breakfast and brunch](https://ivu.org/vegan-recipes-around-the-world/vegan-food-academy/front-page/category/breakfast-and-brunch.html) [Main course](https://ivu.org/vegan-recipes-around-the-world/vegan-food-academy/front-page/category/main-course-for-lunch-and-dinner.html) [Rice](https://ivu.org/vegan-recipes-around-the-world/vegan-food-academy/front-page/category/rice.html) [Vietnam](https://ivu.org/vegan-recipes-around-the-world/vegan-food-academy/front-page/category/vietnam.html) - [![Somalian Tea](https://ivu.org/media/zoo/images/somalian-tea-1777322460_26ac2f15aca1ebe877dcad96c5e30e58.jpg "Somalian Tea")](https://ivu.org/vegan-recipes-around-the-world/vegan-food-academy/front-page/item/somalian-tea.html "Somalian Tea")           ####  [Somalian Tea](https://ivu.org/vegan-recipes-around-the-world/vegan-food-academy/front-page/item/somalian-tea.html "Somalian Tea")            [Beverage](https://ivu.org/vegan-recipes-around-the-world/vegan-food-academy/front-page/category/beverage.html) [Drinks](https://ivu.org/vegan-recipes-around-the-world/vegan-food-academy/front-page/category/drinks.html) [African](https://ivu.org/vegan-recipes-around-the-world/vegan-food-academy/front-page/category/african.html) [Somalia](https://ivu.org/vegan-recipes-around-the-world/vegan-food-academy/front-page/category/somalia.html)       ###  VFA Blog   - [![The Black Vegan Revolution: Empowerment, Heritage, and Health](https://ivu.org/media/zoo/images/black_boy_and_bunny_7_cf6be6ae6fefc54eb947091e3c3c0d93.jpg "The Black Vegan Revolution: Empowerment, Heritage, and Health")](https://ivu.org/vegan-recipes-around-the-world/vegan-food-academy/blog-front-page/item/the-black-vegan-revolution-empowerment-heritage-and-health.html "The Black Vegan Revolution: Empowerment, Heritage, and Health")           ####  [The Black Vegan Revolution: Empowerment, Heritage, and Health](https://ivu.org/vegan-recipes-around-the-world/vegan-food-academy/blog-front-page/item/the-black-vegan-revolution-empowerment-heritage-and-health.html "The Black Vegan Revolution: Empowerment, Heritage, and Health")                - [Read more](https://ivu.org/vegan-recipes-around-the-world/vegan-food-academy/blog-front-page/item/the-black-vegan-revolution-empowerment-heritage-and-health.html)       ###  Science   - [ pdf ](https://ivu.org/international-vegetarian-union/resources/science/207-rapid-global-phaseout-of-animal-agriculture-has-the-potential-to-stabilize-greenhouse-gas-levels-for-30-years.html)     [ Rapid global phaseout of animal agriculture has the potential to stabilize greenhouse gas levels for 30 years](https://ivu.org/international-vegetarian-union/resources/science/207-rapid-global-phaseout-of-animal-agriculture-has-the-potential-to-stabilize-greenhouse-gas-levels-for-30-years.html) Popular - [ pdf ](https://ivu.org/international-vegetarian-union/resources/science/206-animal-agriculture-and-climate-change-a-qualitative-holistic-note.html)     [ Animal Agriculture and Climate change a Qualitative holistic note](https://ivu.org/international-vegetarian-union/resources/science/206-animal-agriculture-and-climate-change-a-qualitative-holistic-note.html) Popular - [ pdf ](https://ivu.org/international-vegetarian-union/resources/science/202-environmental-impact-of-two-plant-based-isocaloric-and-isoproteic-diets-the-vegan-diet-vs-the-mediterranean-diet.html)     [ Environmental Impact of Two Plant Based Isocaloric and Isoproteic Diets The Vegan Diet vs the Mediterranean Diet](https://ivu.org/international-vegetarian-union/resources/science/202-environmental-impact-of-two-plant-based-isocaloric-and-isoproteic-diets-the-vegan-diet-vs-the-mediterranean-diet.html) Popular            ###  History     [ ![Taiwan's climate legislation embraces plant based eating](https://ivu.org/joomlatools-files/docman-images/generated/0f49c89d1e7298bb9930789c8ed59d48.jpg)    Taiwan's climate legislation embraces plant based eating                ](https://ivu.org/international-vegetarian-union/resources/history/vegan-nutrition-history/283-taiwans-climate-legislation-embraces-plant-based-eating.html "Taiwan's climate legislation embraces plant based eating")       [ ![Chinese Dietary Guidelines 2022   Guideline 4 Eat fish poultry eggs, and lean meat in moderation](https://ivu.org/joomlatools-files/docman-images/generated/6a9aeddfc689c1d0e3b9ccc3ab651bc5.jpg)    Chinese Dietary Guidelines 2022 Guideline 4 Eat fish poultry eggs, and lean meat in moderation                ](https://ivu.org/international-vegetarian-union/resources/history/vegan-nutrition-history/282-chinese-dietary-guidelines-2022-guideline-4-eat-fish-poultry-eggs-and-lean-meat-in-moderation.html "Chinese Dietary Guidelines 2022   Guideline 4 Eat fish poultry eggs, and lean meat in moderation")       [ ![Reply to Proposal No 4748 (Agriculture and Water Conservancy Category No  297) of the Third Session of the 13th National Committee of the Chinese People´s Political Consultative Conference](https://ivu.org/joomlatools-files/docman-images/generated/e3796ae838835da0b6f6ea37bcf8bcb7.jpg)    Reply to Proposal No 4748 (Agriculture and Water Conservancy Category No 297) of the Third Session of the 13th National Committee of the Chinese People´s Political Consultative Conference                ](https://ivu.org/international-vegetarian-union/resources/history/vegan-nutrition-history/281-reply-to-proposal-no-4748-agriculture-and-water-conservancy-category-no-297-of-the-third-session-of-the-13th-national-committee-of-the-chinese-peoples-political-consultative-conference.html "Reply to Proposal No 4748 (Agriculture and Water Conservancy Category No  297) of the Third Session of the 13th National Committee of the Chinese People´s Political Consultative Conference")                                ###  Download the Vegetarian Nutrition Booklet for Kids and Adolescents   - [ pdf ](https://ivu.org/nutrition/nutrition-articles/health-nutrition/kids-booklet/117-vegetarian-nutrition-booklet-for-kids-and-adolescents.html)     [ vegetarian-nutrition-booklet-for-kids-and-adolescents](https://ivu.org/nutrition/nutrition-articles/health-nutrition/kids-booklet/117-vegetarian-nutrition-booklet-for-kids-and-adolescents.html) Popular               7676 downloads - [ pdf ](https://ivu.org/nutrition/nutrition-articles/health-nutrition/kids-booklet/122-booklet-ivu-portugues-web.html)     [ Booklet IVU portugues web](https://ivu.org/nutrition/nutrition-articles/health-nutrition/kids-booklet/122-booklet-ivu-portugues-web.html) Popular               7319 downloads - [ pdf ](https://ivu.org/nutrition/nutrition-articles/health-nutrition/kids-booklet/123-nutrition-guide-for-students-with-khmer-translation.html)     [ Nutrition Guide for Students (with Khmer Translation)](https://ivu.org/nutrition/nutrition-articles/health-nutrition/kids-booklet/123-nutrition-guide-for-students-with-khmer-translation.html) Popular               6052 downloads - [ pdf ](https://ivu.org/nutrition/nutrition-articles/health-nutrition/kids-booklet/130-2023-05-03-18-17-13.html)     [ ベジタリアン・ヴィーガン栄養ガイド](https://ivu.org/nutrition/nutrition-articles/health-nutrition/kids-booklet/130-2023-05-03-18-17-13.html) Popular               5524 downloads - [ pdf ](https://ivu.org/nutrition/nutrition-articles/health-nutrition/kids-booklet/124-vegetarian-nutritie-cartea-pentru-copii-si-adolescenti.html)     [ BROȘURA DE NUTRIȚIE VEGETARIANĂ - Romanian](https://ivu.org/nutrition/nutrition-articles/health-nutrition/kids-booklet/124-vegetarian-nutritie-cartea-pentru-copii-si-adolescenti.html) Popular               5040 downloads - [ pdf ](https://ivu.org/nutrition/nutrition-articles/health-nutrition/kids-booklet/131-cartel-de-nutricion-vegetariana.html)     [ CARTEL DE NUTRICIÓN VEGETARIANA](https://ivu.org/nutrition/nutrition-articles/health-nutrition/kids-booklet/131-cartel-de-nutricion-vegetariana.html) Popular               4558 downloads            ###  Nutrition   - [ pdf ](https://ivu.org/nutrition/nutrition-articles/health-nutrition/294-what-are-the-best-sources-of-protein-introducing-the-bpi-score.html)     [ What are the best sources of protein Introducing the BPI Score](https://ivu.org/nutrition/nutrition-articles/health-nutrition/294-what-are-the-best-sources-of-protein-introducing-the-bpi-score.html) Popular               603 downloads - [ pdf ](https://ivu.org/nutrition/nutrition-articles/health-nutrition/250-2024-the-omniveg-study-health-outcomes-of-shifting-from-a-traditional-to-a-vegan-mediterranean-diet-in-healthy-men-a-controlled-crossover-trial.html)     [ 2024 The OMNIVEG STUDY Health outcomes of shifting from a traditional to a vegan Mediterranean diet in healthy men A controlled crossover trial](https://ivu.org/nutrition/nutrition-articles/health-nutrition/250-2024-the-omniveg-study-health-outcomes-of-shifting-from-a-traditional-to-a-vegan-mediterranean-diet-in-healthy-men-a-controlled-crossover-trial.html) Popular               2782 downloads - [ pdf ](https://ivu.org/nutrition/nutrition-articles/health-nutrition/205-plant-based-nutrition-exploring-health-benefits-for-atherosclerosis-chronic-diseases-and-metabolic-syndrome-a-comprehensive-review.html)     [ Plant Based Nutrition Exploring Health Benefits for Atherosclerosis, Chronic Diseases, and Metabolic Syndrome—A Comprehensive Review](https://ivu.org/nutrition/nutrition-articles/health-nutrition/205-plant-based-nutrition-exploring-health-benefits-for-atherosclerosis-chronic-diseases-and-metabolic-syndrome-a-comprehensive-review.html) Popular               3834 downloads - [ pdf ](https://ivu.org/nutrition/nutrition-articles/health-nutrition/204-2024-plant-and-animal-fat-intake-and-overall-and-cardiovascular-disease-mortality-main-folder-all-cause-mortality.html)     [ 2024 Plant and Animal Fat Intake and Overall and Cardiovascular Disease Mortality Main Folder All Cause Mortality](https://ivu.org/nutrition/nutrition-articles/health-nutrition/204-2024-plant-and-animal-fat-intake-and-overall-and-cardiovascular-disease-mortality-main-folder-all-cause-mortality.html) Popular               4052 downloads                                ![](https://ivu.org/media/yootheme/cache/02/adult-guide-029d8cad.png)### The International Vegetarian Union’s Vegan Nutrition Guide for Adults  In 2 versions:  - [For healthcare professionals](https://ivu.org/nutrition/nutritional-guide/the-international-vegetarian-union-s-vegan-nutrition-guide-for-adults-healthcare-professionals.html) - [General Public Edition](https://ivu.org/nutrition/nutritional-guide/guide-for-non-healthcare-professionals.html)    [Get it now](https://ivu.org/nutrition/nutritional-guide.html)         ![](https://ivu.org/images/banners/booklet2.jpg)### Vegetarian Nutrition Booklet A Dietary Approach to Vegetarianism for Kids and Adolescents  The intention of this booklet is present to kids and adolescents a healthy vegan diet    [Read more](https://ivu.org/nutrition/vegetarian-nutrition-book-for-kids-and-adolescents.html)                 Vegan Nutrition            ![](https://ivu.org/media/yootheme/cache/a6/logo_IVU_01_SLOGAN-a678b962.png)               ### Presidents, Chair and Council  - [IVU President and Chair of the International Council](https://ivu.org/ivu-chair.html) - [IVU Honorary President](https://ivu.org/ivu-honorary-president.html) - [International Council](https://ivu.org/international-council.html)       ### Departments  - [Fund-raising](https://ivu.org/fund-raising.html) - [Global Health](https://ivu.org/global-health-department.html) - [Medicine and Nutrition](https://ivu.org/nutrition/medicine-and-nutrition.html) - [Policy Initiatives](https://ivu.org/policies-initiatives.html)     - [Articles](https://ivu.org/policies-initiatives/policies-iniciatives-articles.html)       ### Regions  - [Europe](https://ivu.org/europe-union.html) - [Latin America](https://ivu.org/latin-america.html) - [North America](https://ivu.org/north-america.html) - [Africa](https://ivu.org/africa-continent.html) - [Asia-Pacific](https://ivu.org/asia-pacific-region.html) - [Asia-South & India](https://ivu.org/asia-south-west.html) - [Asia-West & Middle East](https://ivu.org/asia-west-middle-east.html) - [Contacts](https://ivu.org/contact-ivu.html)       ### Blogs  - [Cynthia Schuck](https://ivu.org/cynthia-schuck.html) - [John Davis](https://ivu.org/john-davis.html) - [Marly Winckler](https://ivu.org/marly-winckler.html) - [Vegan Food Academy](https://ivu.org/vegan-recipes-around-the-world/vegan-food-academy/blog-front-page.html) - [Login](https://ivu.org/login-2.html) |

## Schema

```json
{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://ivu.org/history-of-ivu.html?view=article&id=3670:congress-thai99-profiles-francisco&catid=165","url":"https://ivu.org/history-of-ivu.html?view=article&id=3670:congress-thai99-profiles-francisco&catid=165","name":"Chiang Mai, Thailand, January 4 — part 9 of 15","inLanguage":"en","isPartOf":[{"@id":"https://ivu.org/history-of-ivu.html#archive"},{"@id":"https://ivu.org/history-of-ivu.html?view=article&id=4303:members-council-francisco-martin&catid=208"}],"publisher":{"@id":"https://ivu.org/#organization"},"description":"International Vegetarian Union (IVU) 33rd World Vegetarian Congress Chiang Mai, Thailand, January 4 - 10, 1999 'Vegetarianism is the Way' an unforgettable visual, cultural and gastronomic experience…","about":{"@id":"https://ivu.org/#/schema/person/francisco-martin"}}]}
```

```json
{
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
        {
            "@type": "ListItem",
            "position": 1,
            "name": "Home",
            "item": "https://ivu.org"
        },
        {
            "@type": "ListItem",
            "position": 2,
            "name": "IVU",
            "item": "https://ivu.org/"
        },
        {
            "@type": "ListItem",
            "position": 3,
            "name": "Resources",
            "item": "https://ivu.org/international-vegetarian-union/resources.html"
        },
        {
            "@type": "ListItem",
            "position": 4,
            "name": "Interviews",
            "item": "https://ivu.org/international-vegetarian-union/resources/interviews.html"
        },
        {
            "@type": "ListItem",
            "position": 5,
            "name": "History of the Vegetarian Societies",
            "item": "https://ivu.org/international-vegetarian-union/resources/interviews.html"
        },
        {
            "@type": "ListItem",
            "position": 6,
            "name": "congress",
            "item": "https://ivu.org/international-vegetarian-union/resources/interviews.html"
        },
        {
            "@type": "ListItem",
            "position": 7,
            "name": "thai99",
            "item": "https://ivu.org/international-vegetarian-union/resources/interviews.html"
        },
        {
            "@type": "ListItem",
            "position": 8,
            "name": "profiles",
            "item": "https://ivu.org/international-vegetarian-union/resources/interviews.html"
        },
        {
            "@type": "ListItem",
            "position": 9,
            "name": "Chiang Mai 1999: Battling the Bullfight: Francisco Martin",
            "item": "https://ivu.org/international-vegetarian-union/resources/interviews/3670-congress-thai99-profiles-francisco.html"
        }
    ]
}
```

```json
{
    "@context": "https://schema.org",
    "@type": "Article",
    "mainEntityOfPage": {
        "@type": "WebPage",
        "@id": "https://ivu.org/international-vegetarian-union/resources/interviews/3670-congress-thai99-profiles-francisco.html"
    },
    "headline": "Chiang Mai 1999: Battling the Bullfight: Francisco Martin",
    "description": "Chiang Mai 1999: Battling the Bullfight: Francisco Martin: International Vegetarian Union (IVU) 33rd World Vegetarian Congress Chiang Mai, Thailand, January 4 - 10, 1999 'Vegetarianism is the Way' an unforgettable visual, cultural and gastronomic experience Since I [Vanessa] am having no luck whatever in persuading",
    "publisher": {
        "@type": "Organization",
        "name": "International Vegetarian Union",
        "logo": {
            "@type": "ImageObject",
            "url": "https://ivu.org/images/logos/logo-ivu-tranparent-background.png"
        }
    },
    "author": {
        "@type": "Person",
        "name": "Alex Fernandes",
        "url": "https://ivu.org/international-council.html"
    },
    "datePublished": "2026-06-30T23:45:46+00:00",
    "dateCreated": "2026-06-25T00:04:45+00:00",
    "dateModified": "2026-10-08T00:52:32+00:00"
}
```
