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IVU Online News November 2009
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Table of Contents

  1. Interview with a Leader of Brazil’s Meatless Mondays Campaign
  2. Update on 2010 IVU World Vegetarian Congress
  3. Veg-Friendly Korea
  4. How I Became a Vegetarian – A Stop-Start Story 
  5. New Resource Available from ‘Animal Visuals’
  6. Review of Book on Apes
  7. Fun Way To Send a Message to Copenhagen 
  8. New Associate Member Society
  9. Upcoming Events
  10. Welcome to Organisations That Have Recently Registered with IVU
  11. Other Online Sources of Veg News
  12. Please Send News to IVU Online News

Interview with a Leader of Brazil’s Meatless

Mondays Campaign segunda-sem-carne-logo.jpg

In our October issue, we reported on the launch of a Meatless Monday campaign in Sao Paulo, Brazil, a metropolis of approximately 20 million people. Marly Winckler, head of the Vegetarian Society of Brazil and IVU Regional Coordinator for Latin America, kindly provided some additional information about the campaign.

How did you think of the idea of a weekly meatless day?

We knew already about the Meatout Mondays idea, and when the city of Ghent declared every Thursday a Veggie Day, I asked Dr Eduardo Jorge, Secretary of Environment of Sao Paulo, if he would support a Meatless Monday campaign is his city. He said yes right away, and in about two months, we launched the campaign in Sao Paulo’s biggest park, with support of some NGOs and the city of Sao Lourenço da Serra.

How do you publicize the Meatless Day?

For starters, we use the internet, via vegetarian lists, Orkut, Twitter, etc. We also use a press agency - Amaradei Comunicaçao. Plus, the Communications Department of Sao Paulo Environment Secretary has been a big help. Last but not least, we have had lots of press coverage, including a big page in Estadao, the main newspaper of Sao Paulo, and a note in Veja Magazine (Brazil’s equivalent of Time) and many interviews in various media: TV, radio and newspapers

Do you communicate with vegetarian organizations in other countries who are doing Meatless Days or who are planning Meatless Days?

Yes. For instance, in December, myself and another representative of the Brazilian Vegetarian Society will be going to Belgium to meet with our fellow IVU member organisation there, EVA (Ethical Vegetarian Alternative), so that our meatless day campaigns can join forces. Then, we’ll proceed to Copenhagen for the UN Climate Change Conference - – where we’ll be working to raise the issue of meat’s role in global warming.

Brazil is known for beef and other meat dishes. How can a weekly Meatless Day succeed in your country?

In a survey done by the Ipsos Institute, 28% of Brazilians declared they want to eat less meat. Thus, we are going in a direction that many people are open to. As a result, it’s actually not surprising that we are having a lot of support, although we have a big job since the meat remains high.

What other factors have helped you succeed?

First, our arguments are very solid, with lots of evidence to support them. Second, we have four cartoon mascots, representing the four most commonly consumed animals. These cute characters give the campaign a fun feel. Third, two of Brazil’s best known singers are lending their support: Marisa Monte and Gilberto Gil.

Are other cities/towns showing interest?

Sure. There has been so much interest nationwide that we are planning to launch Meatless Mondays in Rio, Salvador, Brasília, Florianopolis and Campinas. All sorts of people and organisations want to be involved. For instance, a hospital in Sao Paulo is supporting the campaign.

What are some popular Brazilian veg dishes?

That depends on the region. In the North, we have, for instance, muqueca which usually is done with fish, but vegetarians use eggplant or tofu instead. In other parts of the country, we have feijoada, which is black beans cooked with different vegetables.

Update on 2010 IVU World Vegetarian Congress

More information is now available on the 2010 IVU World Vegetarian Congress - - to be held in Indonesia, in Jakarta, the country’s largest city and capital, from 1-6 October, and in Bali, the country’s most famous tourist destination from 7-9 October.

Veg-Friendly Korea

It’s an unmistakable trend. Countries that used to be considered as vegetarian obstacle courses are now becoming veg-friendly. Korea is a case in point, as  described in the following article (in English) from a Korean newspaper:

And, here’s something about veg-themed films at a film festival in Korea:

For veg vocab in Korean:

How I Became a Vegetarian – A Stop-Start Story  Eating Animals

This is a five-page article from the New York Times by Jonathan Safran Foer - part of a book titled ‘Eating Animals’ to be published this month -,00.html

Here’s an excerpt from the middle of the article, but the best part is right at the end, about the author’s grandmother who almost died of hunger during WWII.

While the cultural uses of meat can be replaced — my mother and I now eat Italian, my father grills veggie burgers, my grandmother invented her own “vegetarian chopped liver” — there is still the question of pleasure. A vegetarian diet can be rich and fully enjoyable, but I couldn’t honestly argue, as many vegetarians try to, that it is as rich as a diet that includes meat. (Those who eat chimpanzee look at the Western diet as sadly deficient of a great pleasure.) I love calamari, I love roasted chicken, I love a good steak. But I don’t love them without limit.

This isn’t animal experimentation, where you can imagine some proportionate good at the other end of the suffering. This is what we feel like eating. Yet taste, the crudest of our senses, has been exempted from the ethical rules that govern our other senses. Why? Why doesn’t a horny person have as strong a claim to raping an animal as a hungry one does to confining, killing and eating it? It’s easy to dismiss that question but hard to respond to it. Try to imagine any end other than taste for which it would be justifiable to do what we do to farmed animals.

Animal Visuals: Visual Resources for Animal AdvocatesNew Resource Available from ‘Animal Visuals’

‘Number of Animals Killed to Produce One Million Calories in Eight Food Categories’ is the latest visual available from ‘Animal Visuals’ -

The data are accompanied by a text explanation:

Review of Book on Apes

Paul Appleby of OxVeg, Oxfordshire Vegetarians & Vegans (UK) ­- – kindly provided the following book review.

Ape by John Sorenson, Reaktion Books, 224pp, pbk, 100 illustrations, 48 in colour; ISBN 978 1 86189 422 9, £9-99

With more than 25 titles already published in Reaktion Books' Animal series it is surprising that we have had to wait until now for a book about our closest animal relations.  Although each species of non-human ape (bonobos, chimpanzees, gibbons, gorillas and orang-utans) could have merited a book of their own, the author chooses to regard apes as a whole, reflecting their similarities and close kinship with humans (to whom chimpanzees are 99.4% identical in functionally important DNA).

Close though their genetic relationship may be, humans have had at best an ambivalent attitude to apes, often regarding them as objects of derision or ferocious monsters to be hunted and killed.  Only in the past 50 years have apes become the subject of serious scientific study with primatologists such as Jane Goodall and the late Dian Fossey helping to foster a greater appreciation and understanding of these remarkable creatures.  Although more enlightened attitudes have led to the founding of campaign groups such as the International Primate Protection League and the Great Ape Project (which seeks to extend basic 'human' rights to apes), and the creation of sanctuaries such as Monkey World in Dorset, apes are still experimented on, exhibited in zoos, safari parks, circuses and tourist hotels, trafficked for the illegal pet trade, hunted for bush-meat in Africa, and suffer loss of habitat through logging and palm oil production. All of this is chronicled in Ape, making the book informative but depressing reading.

John Sorenson is a Professor of Sociology at Brock University in Canada where he teaches Critical Animal Studies.  In Ape it is clear where his sympathies lie, pointing out that "all non-human apes are under threat, some critically endangered, and it is an open question as to whether they will avoid extinction caused by the most violent apes of all, humans".  We must hope that the book's concluding chapter, entitled Extinction, is not prophetic.  Other chapters describe the natural history of apes and our attitudes towards them, and apes in captivity, in art and film, and as models for human behaviour.  Despite a tendency to blur the distinction between apes and monkeys (a separate primate family), John Sorenson has written a compelling book with a clear message.  If apes are to survive in the wild we are going to have to put self-interest aside and treat them with the same care and respect as we show towards our human relatives.  Their future is in our hands.

Some relevant internet links:
Reaktion Books (
Great Ape Project ( International Primate Protection League (
The Ape Alliance (an international coalition of ape conservation and welfare groups;

See full size imageFun Way To Send a Message to Copenhagen 
Greenpeace has come up with a fun online way to sent a message to the world leaders gathering at the UN Climate Change conference in Dec in Copenhagen:

New Associate Member Society

Animal Friends in Bosnia and Herzegovina -

To view a listing of international upcoming events online, visit

1. Opening of Sthitaprajna-Vegan Life Centre – 1 Nov, 2009, Byndoor, Udupi Dist., Karnataka, India.

Here, away from the hustle and bustle of city life, one can learn how to live happy and healthy in harmony with nature without hurting or harming others. A vegan event is planned for the occasion with many important people planning to attend and endorse the vegan lifestyle. Be part of this historic moment! For more information, please write to Vn. Shankar Narayan, President, Indian Vegan Society and Councillor and Regional Coordinator for India, South and West Asia-International Vegetarian Union at or visit"

2. Asian Vegetarian Congress – 6-10 Nov, 2009, Batam, Indonesia

The 4th Asian Vegetarian Congress, organised by the Asian Vegetarian Union and the Indonesia Vegetarian Society, will be held on Batam Island, Indonesia, near Singapore from 6-10 Nov. People from everywhere in the world are warmly welcome to enjoy delicious Indonesian vegetarian food.

Among those who have agreed to speak are the chair of the Intergovernmental Panel on Climate Change, co-winner of the 2007 Nobel Peace Prize, R.K. Pachauri, and IVU Regional Coordinators for India and for Asia-Pacific, Shankar Narayan and Susianto Tseng.

3. China Xiamen International Vegetarian Food Fair - 12-15 Nov, 2009

4. IVU World Vegetarian Congress – 1-9 Oct, 2010, Jakarta and Bali

The 39th IVU World Vegetarian Congress will be held in Indonesia in two places, Jakarta, the capital (and the economic centre of the country) and Bali, the country’s most famous tourist destination. An outline of the programme is available at the congress website.

Welcome to Organisations That Have Recently Registered with IVU

JAPAN - vegan -  (Japanese)
Vegan Diet Advisor - (English)

IscowpMauritius -

Vegetarijanstvo -

Compassion for African Animals - Kamuli Nelson Jagendas -

100% Natural, Vegan Certified Cosmetics & Skincare -
The Butchers Cat -
Vegetarian Bodybuilding Info -

Cynthia King Vegan Ballet Slippers -
Pawsibble -
Vegetarian Restaurants in the United States -
Vegetarian Wellness -

Other Online Sources of Veg News
In addition to IVU Online News, there are many other places to go online for general veg-related news, rather than news mostly about one country or one organisation. Here are some.

1. Dawn Watch
2. European Vegetarian Union
3. Farmed Animal Net
4. Vegan Outreach
5. VegE-News
6. doesn't have a newsletter, but they post stories daily at

Please Send News to IVU Online News

Dear Veg Activist

Please use this newsletter as a way to share your knowledge, ideas and experiences with fellow veg activists.

Thx. -–george jacobs –

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